ISSN 250-3585 peer-reviewed open access journal
|
RUS | ENG
ABOUT JOURNAL EDITION ETHICS FOR AUTHORS TO REVIEWERS CONTACTS
№3(24) 2020
Publication Date: 30.09.2020
Collection of articles
1 (22) 2020
Publication Date: 30.03.2020
Collection of articles completed
journal releases
Psychological sciences
PECULIARITIES OF USING COLOR GAMMA IN MASS MEDIA

Volkova Kr. Ed., Barteneva Ju. Vl.

UDK: 159.937.51:366.636
BBK: 88.251.131
Article received: 14.04.2019
Article accepted for print: 25.06.2019
Article released: 14.04.2020
ANNOTATION FULL TEXT REFERENCE ABOUT AUTHORS

the article considers the influence of color and color combinations used in mass media and advertising on the viewer. The study analyzed the functions of color on television and in print from a technical, artistic and aesthetic point of view.

Keywords:

color, media, advertising, emotions.

1. Dupont Luke. Advertising. 1001 tips. - Minsk, 2008.

2. Dorovskaya A.M. Associative complexes and their impact on the memorability of advertising products // Bulletin of the Orenburg State University. 2009. No. 2 (108). S. 65-67

3. Kandinsky VV About the spiritual in art. - M.: Eksmo, 2016.

4. Zeugner G. The doctrine of color [Text]: (Popular essay) / Abbr. per. with him. Assoc. E. N. Zelikina; Scientific ed. Cand. architecture G. G. Boris. - Moscow: Stroyizdat, 1971. - 159 p.,

5. Juler A.J. Creative strategies in advertising / A.J. Juler, B.L. Druniani. - SPb., 2002.

Info authors
Volkova Kr. Ed.,
305000, Kursk region, Kursk, Radishcheva street, 33, Russian Federation
Barteneva Ju. Vl.,
bartesha-u@mail.ru 305000, Kursk region, Kursk, Radishcheva street, 33, Russian Federation