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N 2 (27) 2021
Publication Date: 30.08.2021
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N 3 (28) 2021
Publication date: 31.10.2021
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Psychological sciences
PECULIARITIES OF USING COLOR GAMMA IN MASS MEDIA

Volkova Kr. Ed., Barteneva Ju. Vl.

UDK: 159.937.51:366.636
BBK: 88.251.131
Article received: 14.04.2019
Article accepted for print: 25.06.2019
trans.date_of_release: 14.04.2020
Annotation Full text Reference About authors

the article considers the influence of color and color combinations used in mass media and advertising on the viewer. The study analyzed the functions of color on television and in print from a technical, artistic and aesthetic point of view.

Keywords:  

color, media, advertising, emotions.

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Volkova Kr. Ed.

305000, Kursk region, Kursk, Radishcheva street, 33, Russian Federation

Barteneva Ju. Vl.

bartesha-u@mail.ru 305000, Kursk region, Kursk, Radishcheva street, 33, Russian Federation